Stop and smell the roses at this free-of-charge, five-day-long activation from August 5 to 9 featuring unique, luxury-floral designs by some of the GTA’s Toronto’s best florists in partnership with the Bloor-Yorkville BIA. Don’t miss the mannequin in the Hudson Bay Centre by Periwinkle Flowers that was inspired by the Toronto Botanical Garden!
CLICK HERE FOR MORE INFORMATION ON THE FLORAL TRAIL IN BLOOR-YORKVILLE
Fleurs de Villes, Canada’s leading and globally renowned cultivator of bespoke floral installations will host a self-guided floral trail through Bloor-Yorkville including stops in Yorkville Village, Manulife Centre, Yorkville Lane and Hudson’s Bay Centre. This must-see (yet socially distanced) floral path will include surprising floral activations, installations, pop-ups and more. With a portion of proceeds supporting The Breast Cancer Society of Canada, Fleurs de Villes will host a Flower Garden Market on Sunday August 9th, 2020 in partnership with local florists, gardeners and growers, all of whom have been affected by the Covid- 19 crisis.
“Fleurs de Villes is a showcase for local, world-class floral design. We bring local partners, communities and floral artists together to create something beautiful and extremely meaningful,” said Fleurs de Villes Co- Founder, Karen Marshall. “We’re delighted to bring our creations to Toronto this summer, at a time when we all need a touch of beauty and whimsy in our lives.”
“The Bloor-Yorkville neighbourhood sets the perfect stage for the world-class talent and stunning art displays created by Fleurs de Villes,” said Briar de Lange, Executive Director of the Bloor-Yorkville BIA. “As a neighbourhood widely recognized for the very best fashion, food, wellness and culture, we are thrilled to welcome this one-of-a-kind floral exhibition and to have many of our local businesses participating with installations.”
As the Fleurs de Villes name conveys – literally, flowers of cities – this bespoke brand immerses itself within each city it meets, working alongside adored local florists, designers, growers and nurseries to showcase that city’s world-class talent and create stunning displays of art. Each exhibition draws inspiration from the cities themselves and the local partners within them to celebrate its rare traits, creating a sense of community for tourists and local residents.
Karen Marshall and Tina Barkley created Fleurs de Villes in 2015 and are universally-heralded as ‘floral disruptors’ for their incredible breakthrough onto the global stage with partners including Covent Garden and the National Portrait Gallery in London, England. With inspiration drawn from Queen Elizabeth I to Elphaba from the Musical, Wicked, local florists, designers, and brands alike have created show-stopping art exhibits which garnered global attention. As a Vancouver-based, female-founded brand, Fleurs de Villes is paving the way to construct a space where florals, art, local talent and immersive experiences not only intersect, but flourish.
As a world-first, Fleurs de Villes CHIEN presented by National Bank will be seen in Toronto as one of the stops along the floral trail in The Oval at Yorkville Village – a floral tribute to six fabulous dogs. To celebrate the opening of Il Patio di Eataly by Aperol, look for the ‘flower-bombed’ Ape (Ah-Pay) vehicle on Bloor Street in front of the Eataly entrance created by Lena’s Floral Designs. Other ‘selfie-invoking’ displays include floral doorways at Manulife Centre and 122/4 Cumberland Street, a floral-embellished Alfa Romeo, a swing in Yorkville Lane, floral adored pillars at Pusateri’s and a collection of 10 mannequins spaced out within the area.
Fleurs de Villes has announced Kim Crawford wines as its national wine partner, the Breast Cancer Society of Canada as its charitable alliance and FASHION Magazine, Weddingbells and The Kit as its media partners. Other partners include Alfa Romeo Toronto, BMO, Eataly and Aperol, Esbin Property, Janssen Law, Independent City Market, National Bank, Pusateri’s, Toronto Botanical Garden and more.
Florists include Blooming Flower Bar, Cumberland Flower Shop, Delight Designs, DT Floral and Décor, Floresco, Flowers by Kata, FOLHA, Fresh Florals, Hana Floral Designs, Jackie-O, Lena’s Floral Designs, The Local Flower Collective, Mona Lisa Florist, Oudalova Events Design; Periwinkle Flowers; Rosalie Villanueva, Snowberry Botanicals, Sveta Shvedenkova, Urban Jungle and Vanessa Patton.