This summer, the Toronto Botanical Garden has partnered with Cirque du Soleil and the CN Tower to create an urban beautification project that has transformed one of the green spaces at the base of Canada’s National Tower into a lush, living billboard right in the heart of the city.
An unconventional approach to publicizing both organizations, the bright and eye-catching display garden and signage will surely attract people’s attention when visiting the CN Tower this summer and fall. Located at one of Toronto’s busiest tourist destinations, this garden is a great example of how Toronto attractions can work together and help one another create a win-win situation. The three marketing teams worked closely on a beautiful greening initiative that is also a unique promotional tool that will catch the eyes of visitors and advertise the organizations.
Inspired by this summer’s Cirque du Soleil show TOTEM which is a fascinating journey into the evolution of mankind. TOTEM’s elaborate set designs and themes use elements of water, plant material, swamp land and nature. TBG’s Nancy Eaton Director of Horticulture, Paul Zammit, has transformed one of the green spaces at the base of the CN Tower into an oasis of vibrant colour and dramatic features. Adapting TOTEM’s bold colour palette, Zammit has created a vibrant celebration of textures, forms, shapes, fragrance and movement.
Check it out.
For more information about this summer’s Cirque de Soleil’s new show TOTEM please visit their website at www.cirquedusoleil.com.
For more information on the CN Tower’s new EdgeWalk and 35th anniversary summer celebration please visit their website at www.cntower.ca.